OVerview

The San Diego Hat company has been a key supplier of hats and accessories since 1993. With a growing social media presence, San Diego Hat Co. decided to create a more trendy and youthful brand across all of their channels. 

solutions

The primary font, Bely, allows for fun type lock ups to display headers and witty brand messaging. Different shades of blue and yellow brighten the brand without distracting from the product photography. User generated imagery is used to amplify the lifestyle brand. 

With thousands of skus, the San Diego Hat Co. needed to optimize their website. By simplifying the navigation, shoppers can easily search for accessories they need. Carefully curated emails and newsletters help communicate promotions in a stylish way through lifestyle imagery, trendy type lockups and layouts.