OVerview

Thousands of early-stage startups turn to Y Combinator for funding. The venture capital company is well-known for creating a new model in which they provide seed funding to a large number of startups twice a year. Y Combinator also offers key advice and resources for startups, but demand for this information has outgrown the website’s limited blog.  For this reason, the company launched Vest–a publication developed to offer readers key information and highlight new leaders and companies launching new businesses.

solutions

Vest  is a publication dedicated to providing emerging startups insights on how to convince investors to believe in them and ultimately, invest in their concept. The masthead conveys a sophisticated yet straightforward aesthetic, a reflection of this publication's targeted professional audience. 

Each cover features a Founder/CEO of a startup company that became successful after working with Y-Combinator. The portrait is professional without being pretentious, while the color reflects that particular company's brand color. Publico and Sofia work hand-in-hand to create a sophisticated and professional approach.

The interior spreads bring excitement to the topic through bold headlines, deconstructed imagery and multi-column grids. The magazine is printed on heavy stock paper to not only prevents tears, but more importantly, provide a solid and strong feel to its readers.